Over three decades ago, amidst the lush jungles of Hawaii, I chanced upon an article highlighting the marvels of soybean oil candles in the USA – a revelation that would later shape the course of my journey. At the time, my father, Rob, and his wife, Ann, were pioneers in the candle manufacturing industry, steering Candle Creations on the east coast of the USA in Myrtle Beach, South Carolina.
Intrigued by the potential of soy candles, Rob immersed himself in research on the emerging industry, aspiring to enhance their candle range. After rigorous exploration and testing, they discovered a trustworthy soybean oil supplier, leading to the creation of a premium product that quickly gained popularity.
During this period, Rob collaborated with the soy supplier to develop a soy oil wax suitable for skin application, leveraging the natural richness of Vitamin E and Lecithin found in soybean oil. This innovative collaboration resulted in a soy candle that not only burned beautifully but also provided a warm, smooth, and creamy texture when applied to the skin – a distinctive quality that set them apart. Another aspect that was important to get right was the scent dispersion efficiency of the candle, and taking into account this performance feature was critical.
More than fifteen years ago, I returned to South Africa and joined forces with my partner, Nicole. Inspired by the success and values instilled by Rob and Ann, we founded SoyLites in 2007. Starting modestly in a small room, SoyLites has evolved into a market leader in soy candles and innovative body products, boasting a dedicated, but small and incredible team.
Our commitment to quality and innovation has propelled us to expand our product range beyond soy candles. SoyLites now stands as a trailblazer, offering an array of aromatherapy brands, massage soy candles and balms, alongside pioneering products such as our Luxury Beauty Oil, Hydrosols, and even Rainbow Rocks, our unique soy wax crayons – another first in South Africa.
As we continue to lead the market with the widest range of locally products soy candles, our growth strategy involves diversification, a local retail presence, and a continuing global footprint. We source the finest raw soy materials and stay at the forefront of developments in the natural candle industry. However, our heart remains rooted in our African heritage, reflected in our locally sourced packaging materials, glass and metal containers, essential oils, and other extras.
SoyLites, as a market leader, remains committed to consistently delivering the highest quality, locally influenced natural soy candles, and innovative body products for years to come.
Burn Bright! Colin and Nicole